Why Watch Boris?

There are 650 members of the lower house in the United Kingdom. Why, of all these individuals, does Boris have such a following, to the point where, when one goes to a pub anywhere, his first name is only necessary and everyone knows who you're referring to? He's not the father of the house (that's Kenneth Clarke). He's only been an MP since 1999. But he's going places. In his brief time as an MP, he has had quite a few scandals, a number of affairs - to my readers on the other side of the Atlantic, he's Donald Trump. However, he's more devious and cunning than the US president. Finally, he is likely to become prime minister of the United Kingdom.